New AT & T Survey
This morning we received a new AT & T survey. It appears they are considering implementing contracts on your home telephone service as well as their U-Verse TV service. At present time they only require contracts on their cellular telephone service. In any case, here is the survey.
This survey is about a new program concept that could save you money on your telephone services. First, we need to ask a few questions about your current situation.
What is your primary way to access the Internet at home?
How many landline telephone lines do you have in your home?
Who provides your landline telephone service?
What company currently provides your wireless/cellular service?
Do you have your AT&T wireless service billed with your AT&T home telephone service?
What is the primary way you get TV programming in your home?
What company provides your Long Distance service on your home telephone line?
Are you looking to switch telephone providers in the next 12 months?
New Pricing Concept
AT&T is considering a new promotion for AT&T High Speed Internet service. If you would sign up to a two-year contract for your AT&T High Speed Internet service you would receive a $5 Monthly discount. This offer would be available to both new and existing customers. An early termination fee would apply to anyone that discontinues service during the contract period.
If AT&T offers this program, how likely would you be to consider the offer or seek additional information? (select one from the following options)
Very likely
Somewhat likely
Neither likely nor unlikely
Somewhat unlikely
Very unlikely
How likely would you be to commit to a one-year contract for your telecommunication services? Please assume that the previous offer would be the same. (select one from the following options)
Very likely
Somewhat likely
Neither likely nor unlikely
Somewhat unlikely
Very unlikely
If AT&T did offer a monthly discount for signing a contract, would you prefer it be a flat-rate dollar amount per month, or a percentage off your billable services? For example, would you prefer to receive 5% off per month or $5 off? (select one from the following options)
I’d prefer to have a flat rate dollar amount off
I’d prefer to get a percentage off
It wouldn’t make a difference to me
If you did sign a contract for your telephone service, how much would this influence your decision to stay with that service provider? (select one from the following options)
I would stay until at least the contract had expired
I would stay unless someone made me a much better offer
It wouldn’t make much of a difference
It would make no difference to me
I would leave that service provider as soon as possible
Are you generally positive or negative to buying services that come attached with contracts and early termination fees?
Very Negative 1 2 3 4 5 6 7 Very Positive
Are you more or less likely to purchase a product with a contract if it is voluntary (at your discretion) and you are compensated additionally for doing so?
Much Less Likely 1 2 3 4 5 6 7 Much More Likely
If you did have a contract with AT&T for services, would you expect notification of approaching contract expiration? Please select all that apply: (select one from the following options)
Yes, by Letter
Yes, by Phone call
Yes, by SMS Message
Yes, by Bill message
Yes, by Email
Other. Please tell us:
I wouldn’t expect notification
How would you feel about combining your Wireless contract with a landline contract? (select one from the following options)
It would be great because everything would be due at the same time
It wouldn’t matter to me
I would prefer to keep my wireless account separate
Would you prefer a bundled contract (multiple services) or individual product contracts? (select one from the following options)
I’d prefer a contract that covers multiple services
I’d prefer individual contracts for each service
It wouldn’t matter to me
When signing up for a voluntary (discretionary) contract, what type of compensation would you most prefer? Please assume that the dollar value would be the same for all of these forms of compensation: (select one from the following options)
Gift card rebate (such as a Visa Gift Card)
Equipment – Phones, DSL modems, etc
Free months of service
Billing discounts on monthly service
Content – Free Music, Movies, etc
Other – Please specify
How long would you like a contract for your telephone services to run?(select one from the following options)
12 months
18 months
24 months
30 months
I wouldn’t want a contract at all
New Promotional Concept: Buy U-verse TV and Internet, Get Voice Free w/ a free cordless phone – 6 months::
AT&T is considering a promotion that would provide you with FREE Unlimited Voice service for your home phone for 6 months (a $35 per month value) and a FREE cordless phone bundle with 2 handsets ($70 value) when you purchase U-verse U200 TV ( $67 or higher), with up to 220 all digital channels, including locals, free professional installation, and 30-day money back guarantee. (or higher level package) and Internet service with a download speed of 3 Mbps.
How likely would you be to either purchase this offer or seek additional information? (select one from the following options)
Very likely
Somewhat likely
Neither likely nor unlikely
Somewhat unlikely
Very unlikely
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