A.GIL DE LAMADRID
           33 Carely Avenue
           Jewett City, CT 06351
           (860) 376-4987
           Cell (860) 884-6820
           Email: antoniogildelamadrid@yahoo.com

CAREER OBJECTIVE
To secure a responsible career position where I can fully utilize 11 years Internet Marketing experience and skills while making a significant contribution to the success of the company for which I work.

 SUMMARY OF SKILLS           

• Eleven years E-Marketing experience to include Search Engine Optimization, Search Engine Marketing in major search engines, Web 2.0 (Social Networks, Blogs, etc.), Email Marketing, Web Merchandising, & Affiliate Program Management.
• Broad marketing skills with a focus on online and direct B2B & B2C marketing,
• Possess in-depth experience in Search Engine Marketing (SEM) including managing campaigns with Google, Yahoo Network, & MSN Ad Center & conducting research utilizing analytics programs. Currently a Google Advertising Professional.
• Knowledge of new media, Internet related technologies and current web trends to include positioning in organic search results (White Hat Practices).
• Excellent Search Engine Optimization (SEO) skills in static and/or dynamic web sites.
• Experienced in keyword evaluation, keyword analysis and research.
• Persuasive communication, presentation and negotiation skills.
• Highly self motivated and goal oriented, excellent team player.

 Professional Experience   
1996 - Present 
Ecommerce Consultant specializing in SEO Solutions (Free Lance)

Provide consulting services to companies interested in customer acquisition and retention by utilizing search engines as marketing vehicle. Services provided include working closely with clients to insure properly optimized sites to secure prominent positions in natural searches (SEO), PPC Marketing and Affiliate Program development, recruitment and management. Past clients include eFundraising.com (Reader’s Digest subsidiary), GoFundraising.com, iBead.com and ADASA Hawaii (Adasa.com).

March 2006 – May 29, 2009
Ecommerce Marketing Manager
Consumers Interstate Corporation
2 Consumers Avenue
Norwich, CT 06360

Developed & implemented B2B & B2C Multi-Channel Ecommerce strategies for the company in order to increase website traffic, improved purchasing frequency and conversion rate.

• Used analytical and reporting tools including third party, internal systems and data warehouse tools to assess online site and program metrics.
• Utilized findings to optimize or propose optimizing site features to improve customer satisfaction and program success.
• Led all new customer acquisition strategies over the Internet across multiple channels (e.g., PPC, SEM, Organic Search, Content Management, Affiliate Marketing, Banner / Display marketing.
• Managed SEM marketing programs at Google, Yahoo Network, MSN Ad Center and Amazon Storefront
• Managed campaign spend in line with allocated budget to drive maximum ROI.
• Primary responsibilities for overall SEO management including (1) driving improvements in natural search ranking and ultimately conversion on company web site, (2) monitored phased enhancements through detailed tracking, (3) and implemented and refined the overall SEO strategy to maximize exposure and traffic. Consistently ranked in top three positions in natural/organic search result pages.

• Prepared and analyzed weekly and monthly reports on key customer metrics including ROI, revenue, margin analysis, and new customer metrics Research, analyze and monitor market trends, benchmarks, and competitive environment.

March 2003 – November 2005  
E-Marketing Specialist,
S&S Worldwide, 75 Mill Street, Colchester, CT 06380

Developed & implemented B2B & B2C Multi-Channel Ecommerce strategies for the company in order to increase website traffic, improved purchasing frequency and conversion rate.

• Used analytical and reporting tools including third party, internal systems and data warehouse tools to assess online site and program metrics.
• Utilized findings to optimize or propose optimizing site features to improve customer satisfaction and program success.
• Led all new customer acquisition strategies over the Internet across multiple channels (e.g., PPC, SEM, Organic Search, Content Management, Affiliate Marketing, Banner / Display marketing.
• Managed SEM marketing programs at Google, Yahoo Network, MSN Ad Center and Amazon Storefront.
• Managed campaign spend in line with allocated budget to drive maximum ROI.
• Primary responsibilities for overall SEO management including (1) driving improvements in natural search ranking and ultimately conversion on company web site, (2) monitored phased enhancements through detailed tracking, (3) and implemented and refined the overall SEO strategy to maximize exposure and traffic. Consistently ranked in top three positions in natural/organic search result pages.
• Prepared and analyzed weekly and monthly reports on key customer metrics including ROI, revenue, margin analysis, and new customer metrics Research, analyze and monitor market trends, benchmarks, and competitive environment.
• Primary responsibilities for overall affiliate management including (1) driving profitable growth in the affiliate channel, (2) managed day-to-day partner relationships to enhance partner retention and profitability, (3) and developing and refining the overall strategy to build a more profitable affiliate solution.

• Doubled company Internet sales to $12 million in 2005.
• Generated $2.3 million in new customer sales in 2005 through multi-channel marketing.
• Generated over $1.2 million in sales in 2005 from major search engines organic searches.
• Increased company Internet sales from $700,000 in Q1 2003 to $3.6 M in Q1 2004.    
• Generated $1.64 million in new customer sales in 2004 through SEO, Affiliate Program Management and SEM marketing techniques.   

February 1971 - September 1995
Deputy Director, Group Life
Singer Career Systems
Rochester, New York

Executive level position responsible for day-to-day operations of several functional departments reporting to the position. Specific responsibilities included compliance with a federal contract, program development and implementation, departmental fiscal oversight, and staff supervision. Other responsibilities included direct supervision of Residential, Recreation, Counseling and Discipline departments and 65 staff assigned.

EDUCATION
San Jose City College, San Jose, California
University of San Diego, San Diego, California
83 Credit hours towards Bachelors’ Degree in Business Administration
3.4 GPA in a scale of 4.0

REFERENCES AVAILABLE UPON REQUEST

Personal Web site - Fundsnet Services

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