Organizing a Fundraising
Campaign
By
eFundraising.com
|
|
Now that youve chosen your
program, its time to organize and manage your fundraising
campaign. How you organize will depend on which type of
fundraiser youve chosen: pre-sale, direct sale or online. The
following are our top fundraising tips for organizing your
fundraising campaign.
Planning Your Campaign Set your goal: The goal you set for your group should include a dollar amount, as well as a tangible element. For example, a cheer squad could set a goal of $2,000 (the dollar amount) to pay for new uniforms and competition fees (the tangible element). Basically, you want to say how much you need to raise and why. Set a deadline: Your fundraiser should run for a maximum of 1-2 weeks. Its just enough time to get a lot of support and keep everyone motivated, but not so much time that your group starts to feel the effects of fundraiser burnout. Also, a deadline keeps you on track for reaching your goal, and is especially important for pre-sale fundraisers like cookie dough where order forms will need to be handed in on a specific date. Know your group: Knowing how many group members will be participating, and how many volunteers you will have is key to organizing a selling strategy. Motivate your group It is important to maintain close and constant contact with your group members, and to motivate and encourage them throughout. Being a positive role model and maintaining an attitude of enthusiasm will be key to motivation. Running Your Campaign Delivery: Once you have placed your order, allow 2-3 weeks for delivery. Remember that with pre-sale fundraisers, you order products after your group has taken orders from friends and family. Money collection Group members should collect money at the point of sale, or when taking orders. With pre-sale fundraisers, it is usually easier for the fundraising organizer to collect one check from each participant for the entire sum of the money collected. Tallying and packing orders: Pre-sale fundraisers only. Direct sales do not require this step. A good tip is to solicit volunteers in advance for these tasks, and to appoint a chairperson to oversee. The chairperson and each participant should always check and double-check orders for errors. Need fundraising assistance? Call us toll free 1-866-813-9437 |
|
|
